Downtown Master Plan

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Reimagining our Downtown’s Future

While so much has changed these past few years, one thing remained the same - the innate desire to gather as a community. As we transition through the pandemic, the Town has partnered with urban design firm SWA to update the Downtown Master Plan. The overarching goal of this effort was to reimagine how we might use some of the public spaces within our downtown to provide essential connection and interaction while balancing the need for adequate public parking, drainage facilities, accessibility to all businesses, and essential services such as trash pick-up.

On September 6, 2022, the Town Council Adopted the Downtown Master Plan Update. This fall, the catalyst project selected will begin to move forward. We invite you to check back often to remain informed.


Reimagining our Downtown’s Future

While so much has changed these past few years, one thing remained the same - the innate desire to gather as a community. As we transition through the pandemic, the Town has partnered with urban design firm SWA to update the Downtown Master Plan. The overarching goal of this effort was to reimagine how we might use some of the public spaces within our downtown to provide essential connection and interaction while balancing the need for adequate public parking, drainage facilities, accessibility to all businesses, and essential services such as trash pick-up.

On September 6, 2022, the Town Council Adopted the Downtown Master Plan Update. This fall, the catalyst project selected will begin to move forward. We invite you to check back often to remain informed.


  • Town Awards Contract for Downtown Master Plan Catalyst Project

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    At the February 20 Town Council Regular Meeting, Town Council awarded the construction contract for the Downtown Master Plan Catalyst Project to Grade Tech, Inc. following a public bid process seeking proposals. The project represents a significant investment in the historic Downtown Danville, and will serve to support pedestrian traffic and community gathering in direct response to community priorities expressed in an expansive survey. The bid amount was just over $4.1 million, in line with engineering estimates provided to the Town prior to bid.

    Town staff will work with the contractor to outline an initial project phasing plan, as well as an extensive public outreach campaign. Work is expected to be completed intersection-by-intersection, in phases, to minimize impacts on local businesses and downtown traffic. In addition to providing community updates through the project page at www.danvilletowntalks.org, the Town will also hold meetings with local business owners to discuss project phasing.

    Construction was originally slated for late spring but may start earlier. The initial Catalyst Project is part of a nine-component strategy to enhance the historic downtown. This component includes traffic calming and beautification improvements at five intersections along Hartz Avenue, from School Street to Linda Mesa Avenue, as well as improvements near the Village Theatre. Construction is expected to be complete in late fall.

    The Catalyst Project represents the culmination of a years-long planning effort to revitalize the downtown experience and adapt to evolving community needs. The initial project responds to the highest priorities highlighted in the Danville 2022 Downtown Master Plan Update: more community gathering space, stronger connections to and through downtown, enhancing pedestrian safety, and opportunities to incorporate arts and culture. The 2022 update was developed after significant public input that included a survey, public meetings, and stakeholder interviews.


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  • Public Bid Process Begins for Catalyst Project

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    The Downtown Master Plan Civil and Landscape design plans are 100% complete, finalizing the Design Phase of the DMP Catalyst Project. The project is now moving into the Construction phase, and the Town has published the construction bid packet on the Town’s website for review.

    Newspaper notifications for the bid were published on Friday, December 22 to notify construction companies of the project. The bid opening has been scheduled for February 13. The Award of Contract is scheduled for the Town Council meeting on February 20.

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  • Final Engineering Design Plans & Bid Package Near Completion

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    The final engineering design plans and bid package are nearing completion! The Town is expected to be ready to put the project out to bid in January 2024. At a recent Study Session, the Town Council provided direction for the project construction to begin as early as feasible – which is estimated to be late spring 2024. After the holidays, the Town will undertake a comprehensive community outreach effort about the upcoming construction.

    Final Design Renderings (11.21.23)

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  • Downtown Master Plan Featured on Town Talks with the Mayor

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    On today's Town Talks with the Mayor, Assistant Town Manager Tai Williams and Transportation Manager Andy Dillard joined Mayor Robert Storer to review the schematic designs for the Downtown master Plan Catalyst Project. A recording of the event is on the Town's Facebook page, and the presentation can be downloaded here.

  • Downtown Master Plan Catalyst Project Schematic Design Approved

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    During the April 11, 2023 Study Session the Danville Town Council reviewed and approved the final schematic designs for the project including the design of the intersections along Hartz Avenue, signage at Prospect Park Plaza, design of bollards at the corners of Linda Mesa/Hartz and Prospect/Hartz and discussed adding additional landscaping and pavers in the design at the Village Theatre Plaza.

  • Town Council adopts updated Downtown Master Plan and selects Catalyst Project

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    After considering community input, the Danville Town Council adopted an updated Downtown Master Plan at its scheduled meeting on September 6, 2022. At the same time, the Town Council also combined two projects into a singular ‘catalyst project’ that would be partially funded by Local Fiscal Recovery Funds received through the American Rescue Plan Act (ARPA).

    This catalyst project would respond to the community priorities reflected in the extensive community engagement phase in early 2022. In the upcoming months, the Town will retain a consultant team to further refine the conceptual designs contained in the adopted DMP.




  • Notice of Public Hearing- Downtown Master Plan Update

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    The Town Council will consider an update to the Downtown Master Plan on Tuesday, September 6, 2022, at 5:00 p.m. View the Public Hearing Notice.

  • Town Council Meeting Documents- Downtown Master Plan Update

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    View the proposed Adoption of the Downtown Master Plan Update.

    View the proposed Framework and Standards for the operation of Extended Temporary Outdoor Restaurant Seating.

  • Notice of Public Hearing- Downtown Master Plan Update

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    The Town Council will consider an update to the Downtown Master Plan on Tuesday, August 16, 2022 at 5:00 p.m. View the Public Hearing Notice.

  • Town Council chooses DMP projects to advance with ARPA funding

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    In a traditional process, a long-range plan – such as the Downtown Master Plan (DMP) Update – would be adopted with the expectation that its policies, programs and conceptual projects would be implemented over many decades and as funds become available. The original DMP was adopted in 1986 and implemented over three decades.

    Unique to this effort, the Town has an allotment of American Rescue Plan Act (ARPA) grant funding that can be used to advance one or two projects in parallel with the long-range plan development process. At its Study Session on June 16, 2022, the Town Council considered a technical analysis of three candidate projects identified in the Draft Downtown Master Plan (DMP) for ARPA funding.

    As part of its deliberations, the Town Council took into consideration the main messages from the nearly 1,500 community survey responses, which included a desire to focus on Hartz Avenue, provide more outdoor gathering spaces that are not associated with restaurants, more lighting, and additional traffic safety measures to slow vehicle speeds.

    In addition, the Council recognized that the selected project must be of a limited size and scope so that it can be completed within a time frame stipulated by ARPA funding requirements.

    After careful consideration of community feedback and ARPA constraints, the Town Council provided consensus direction to advance a portion of Project B (Theatre Plaza) and Project D. Combined, these two project components would activate the Arts District and construct raised intersections and sidewalk bulb-outs at key intersections along Hartz Avenue. This project would achieve key community objectives:

    1. Reduce vehicle speeds
    2. Enhance pedestrian safety by shortening the crossing distance at key intersections.
    3. Advance an age-friendly strategy identified in the Danville Age-Friendly Roadmap by elevating the intersection to the level of the sidewalk.
    4. Enlarge the public plaza at the intersection of Hartz and Prospect Avenues for community gathering and recreation programming.
    5. Add specialty art lighting at these new intersection bulb-outs to enhance pedestrian level lighting.
    6. Create a flexible pedestrian plaza space in the Arts District activating the underutilized between the Town Meeting Hall and Village Theatre.

    The project is summarized on Slides 40-42 and an example of a raised intersection is shown on Slide 15 of the presentation.

    In the upcoming months, the Town will pursue two paralleling actions. The first is to complete the updated DMP document which will contain long-range goals, policies, programs and projects. The second is to further design and develop Project D.



Page last updated: 23 Feb 2024, 08:52 AM