Downtown Master Plan
Reimagining our Downtown’s Future
While so much has changed these past few years, one thing remained the same - the innate desire to gather as a community. As we transition through the pandemic, the Town has partnered with urban design firm SWA to update the Downtown Master Plan. The overarching goal of this effort was to reimagine how we might use some of the public spaces within our downtown to provide essential connection and interaction while balancing the need for adequate public parking, drainage facilities, accessibility to all businesses, and essential services such as trash pick-up.
On September 6, 2022, the Town Council Adopted the Downtown Master Plan Update. We invite you to check the "Project Updates" section below on updates as the project continues to move forward.
Reimagining our Downtown’s Future
While so much has changed these past few years, one thing remained the same - the innate desire to gather as a community. As we transition through the pandemic, the Town has partnered with urban design firm SWA to update the Downtown Master Plan. The overarching goal of this effort was to reimagine how we might use some of the public spaces within our downtown to provide essential connection and interaction while balancing the need for adequate public parking, drainage facilities, accessibility to all businesses, and essential services such as trash pick-up.
On September 6, 2022, the Town Council Adopted the Downtown Master Plan Update. We invite you to check the "Project Updates" section below on updates as the project continues to move forward.
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Town Council adopts updated Downtown Master Plan and selects Catalyst Project
Share Town Council adopts updated Downtown Master Plan and selects Catalyst Project on Facebook Share Town Council adopts updated Downtown Master Plan and selects Catalyst Project on Twitter Share Town Council adopts updated Downtown Master Plan and selects Catalyst Project on Linkedin Email Town Council adopts updated Downtown Master Plan and selects Catalyst Project linkAfter considering community input, the Danville Town Council adopted an updated Downtown Master Plan at its scheduled meeting on September 6, 2022. At the same time, the Town Council also combined two projects into a singular ‘catalyst project’ that would be partially funded by Local Fiscal Recovery Funds received through the American Rescue Plan Act (ARPA).
This catalyst project would respond to the community priorities reflected in the extensive community engagement phase in early 2022. In the upcoming months, the Town will retain a consultant team to further refine the conceptual designs contained in the adopted DMP.
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Notice of Public Hearing- Downtown Master Plan Update
Share Notice of Public Hearing- Downtown Master Plan Update on Facebook Share Notice of Public Hearing- Downtown Master Plan Update on Twitter Share Notice of Public Hearing- Downtown Master Plan Update on Linkedin Email Notice of Public Hearing- Downtown Master Plan Update linkThe Town Council will consider an update to the Downtown Master Plan on Tuesday, September 6, 2022, at 5:00 p.m. View the Public Hearing Notice.
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Town Council Meeting Documents- Downtown Master Plan Update
Share Town Council Meeting Documents- Downtown Master Plan Update on Facebook Share Town Council Meeting Documents- Downtown Master Plan Update on Twitter Share Town Council Meeting Documents- Downtown Master Plan Update on Linkedin Email Town Council Meeting Documents- Downtown Master Plan Update linkView the proposed Adoption of the Downtown Master Plan Update.
View the proposed Framework and Standards for the operation of Extended Temporary Outdoor Restaurant Seating.
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Notice of Public Hearing- Downtown Master Plan Update
Share Notice of Public Hearing- Downtown Master Plan Update on Facebook Share Notice of Public Hearing- Downtown Master Plan Update on Twitter Share Notice of Public Hearing- Downtown Master Plan Update on Linkedin Email Notice of Public Hearing- Downtown Master Plan Update linkThe Town Council will consider an update to the Downtown Master Plan on Tuesday, August 16, 2022 at 5:00 p.m. View the Public Hearing Notice.
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Town Council chooses DMP projects to advance with ARPA funding
Share Town Council chooses DMP projects to advance with ARPA funding on Facebook Share Town Council chooses DMP projects to advance with ARPA funding on Twitter Share Town Council chooses DMP projects to advance with ARPA funding on Linkedin Email Town Council chooses DMP projects to advance with ARPA funding linkIn a traditional process, a long-range plan – such as the Downtown Master Plan (DMP) Update – would be adopted with the expectation that its policies, programs and conceptual projects would be implemented over many decades and as funds become available. The original DMP was adopted in 1986 and implemented over three decades.
Unique to this effort, the Town has an allotment of American Rescue Plan Act (ARPA) grant funding that can be used to advance one or two projects in parallel with the long-range plan development process. At its Study Session on June 16, 2022, the Town Council considered a technical analysis of three candidate projects identified in the Draft Downtown Master Plan (DMP) for ARPA funding.
As part of its deliberations, the Town Council took into consideration the main messages from the nearly 1,500 community survey responses, which included a desire to focus on Hartz Avenue, provide more outdoor gathering spaces that are not associated with restaurants, more lighting, and additional traffic safety measures to slow vehicle speeds.
In addition, the Council recognized that the selected project must be of a limited size and scope so that it can be completed within a time frame stipulated by ARPA funding requirements.
After careful consideration of community feedback and ARPA constraints, the Town Council provided consensus direction to advance a portion of Project B (Theatre Plaza) and Project D. Combined, these two project components would activate the Arts District and construct raised intersections and sidewalk bulb-outs at key intersections along Hartz Avenue. This project would achieve key community objectives:
- Reduce vehicle speeds
- Enhance pedestrian safety by shortening the crossing distance at key intersections.
- Advance an age-friendly strategy identified in the Danville Age-Friendly Roadmap by elevating the intersection to the level of the sidewalk.
- Enlarge the public plaza at the intersection of Hartz and Prospect Avenues for community gathering and recreation programming.
- Add specialty art lighting at these new intersection bulb-outs to enhance pedestrian level lighting.
- Create a flexible pedestrian plaza space in the Arts District activating the underutilized between the Town Meeting Hall and Village Theatre.
The project is summarized on Slides 40-42 and an example of a raised intersection is shown on Slide 15 of the presentation.
In the upcoming months, the Town will pursue two paralleling actions. The first is to complete the updated DMP document which will contain long-range goals, policies, programs and projects. The second is to further design and develop Project D.
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Town Council Feedback: Preliminary Placemaking Strategies and Priorities
Share Town Council Feedback: Preliminary Placemaking Strategies and Priorities on Facebook Share Town Council Feedback: Preliminary Placemaking Strategies and Priorities on Twitter Share Town Council Feedback: Preliminary Placemaking Strategies and Priorities on Linkedin Email Town Council Feedback: Preliminary Placemaking Strategies and Priorities linkThe design team presented preliminary placemaking strategies to the Danville Town Council at its May 17, 2022 public meeting. After listening to community feedback, the Town Council directed Town staff to work with the design team to:
Eliminate the “Prospect Avenue Public Realm – Option B – One Way” strategy;
Consider extending the design concepts westward toward Railroad Avenue;
Incorporate all other proposed strategies in the updated DMP; and
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Further evaluate the costs and construction constraints of following priority projects for purposes of accelerating one of them to align with American Rescue Plan Act (ARPA) funding time constraints:
Downtown Master Plan Placemaking Strategies – Preliminary Concepts
Church Street Plaza
Prospect Avenue Public Space (not one-way)
Lighting Enhancement options
The design team is scheduled to present the analysis of priority projects at the Town Council Study Session on June 14, 2022 (visit www.danville.ca.gov/agendas for updates).
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Downtown Master Plan Outreach Survey concludes with strong community participation
Share Downtown Master Plan Outreach Survey concludes with strong community participation on Facebook Share Downtown Master Plan Outreach Survey concludes with strong community participation on Twitter Share Downtown Master Plan Outreach Survey concludes with strong community participation on Linkedin Email Downtown Master Plan Outreach Survey concludes with strong community participation linkThe community outreach survey concluded on February 14 with nearly 1500 Danville residents, business owners, and visitors offering their opinions and feedback on Danville’s Downtown Master Plan Update. The survey was available between January 7 and February 14, 2022, and sought community input on how businesses and residents envision improvements to Danville’s treasured downtown spaces.
This project aims to reimagine some of the public spaces within the downtown to provide essential connection and engagement while balancing the need for adequate public parking, drainage facilities, accessibility to all businesses, and essential services such as trash pick-up. The Town and its urban design firm SWA will now review and coalesce all the input from the community survey and develop strategies for the Town Council to review.
“We are thrilled with the number of responses the survey received. We know that the downtown is a treasured place, so it was important for us to get this feedback from the community,” said Jill Bergman, Business and Economic Development Director for the Town. “We want to thank everyone who took part and encourage people to follow the progress of Downtown Master Plan Update on the project website at www.DanvilleTownTalks.org.”
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Interview with Stakeholders - Outside Downtown Core, February 1, 2022
Share Interview with Stakeholders - Outside Downtown Core, February 1, 2022 on Facebook Share Interview with Stakeholders - Outside Downtown Core, February 1, 2022 on Twitter Share Interview with Stakeholders - Outside Downtown Core, February 1, 2022 on Linkedin Email Interview with Stakeholders - Outside Downtown Core, February 1, 2022 linkView video here.
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Interview with Stakeholders - Downtown Core, January 1, 2022
Share Interview with Stakeholders - Downtown Core, January 1, 2022 on Facebook Share Interview with Stakeholders - Downtown Core, January 1, 2022 on Twitter Share Interview with Stakeholders - Downtown Core, January 1, 2022 on Linkedin Email Interview with Stakeholders - Downtown Core, January 1, 2022 linkView video here.
Follow Project
Lifecycle
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Project Launch
Downtown Master Plan has finished this stageTown Council prioritizes Downtown Master Plan update as part of FY21/22 Operating Budget
July 2021 -
RFP Released
Downtown Master Plan has finished this stageSeptember 2021
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Town Council Awards Contract
Downtown Master Plan has finished this stageSWA Awarded Contract
November 2021 -
Project Kick-off - Existing Conditions Evaluation
Downtown Master Plan has finished this stageSet Priorities, Conduct Research, Community Tour, Etc.
November 2021 -
Public Involvement Plan
Downtown Master Plan has finished this stageDevelop Strategic Engagement Plan
December, 2021 -
Community Outreach
Downtown Master Plan has finished this stageSurvey, Stakeholder Interviews, Engagement
January - February 2022 -
Strategic Development
Downtown Master Plan has finished this stageSWA to Develop Initial Placemaking Strategies
March 2022 -
Present Draft Preliminary Concepts
Downtown Master Plan has finished this stageJoint Commission/Board Meetings (Planning, Historic Resource, Design Review)
April 26, 2022
Joint Commission/Board Meeting (Parks, Arts and Senior)
April 27, 2022
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Present Refined Preliminary Concepts
Downtown Master Plan has finished this stageTown Council Meeting
May 17, 2022
Town Council Study Session
June 14, 2022
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Develop Draft DMP and Implementation Plan
Downtown Master Plan has finished this stageJune - July 2022
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Present Proposed DMP Draft
Downtown Master Plan has finished this stageTown Council Meeting
August 16, 2022
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Adopt Proposed Final DMP
Downtown Master Plan has finished this stageTown Council Meeting
September 6th, 2022
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Begin Catalyst Project Design
Downtown Master Plan has finished this stageAssemble consultant team, contract administration, engineering design
Fall 2022-Spring 2023
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April 11, 2023 Study Session
Downtown Master Plan has finished this stageApproving the Catalyst Schematic Design
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Begin Catalyst Construction Design
Downtown Master Plan is currently at this stageSpring 2023 - Summer 2023
Documents
- 03.11.24 DMP Catalyst Project Flier.pdf (734 KB) (pdf)
- 03.08.24 Press Release - DMP Catalyst Construction Begins.pdf (50.9 KB) (pdf)
- 11.21.23 DMP Catalyst Project Final Design Presentation (6.92 MB) (pdf)
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Project Documents
- Downtown Master Plan Placemaking Strategies – Preliminary Concepts (9.06 MB) (pdf)
- Stakeholder Interview, Survey and Initial Placemaking Strategies - Town Council/Commission Workshop March 7, 2022.pdf (61.2 MB) (pdf)
- Danville Municipal Code
- Downtown Master Plan - Current
- 2030 General Plan
- North Hartz Feasibility Assessment
- Comprehensive Economic Development Plan
- Danville Parks, Recreation and Arts Strategic Plan
- Town Green & Arts Concept Master Plan
- Downtown Beautification Plan
- Downtown Master Plan FAQ Sheet.pdf (2.27 MB) (pdf)
- Town Council Study Session Memo 6.14.2022.pdf (1.18 MB) (pdf)
- DMP ARPA Priority Projects - TC Council Presentation 6.14.2022.pdf (18 MB) (pdf)
- Public Hearing Notice - DMP Town Council.pdf (296 KB) (pdf)
- Extended Outdoor Dining Program- Town Council Study Session Memo 08.16.2022.pdf (1.38 MB) (pdf)
- DMP Final Update -11.1 ASR 08.16.22.pdf (12 MB) (pdf)
- Public Hearing Notice - DMP Town Council - 090622.pdf (296 KB) (pdf)
- Phase 1 Catalyst Project Summary- Danville DMP 20220908 (6.36 MB) (pdf)
- Town Council ASR - DMP Update 20220906 (5.54 MB) (pdf)
- 092822_Danville DMP Pages Final.pdf (4.37 MB) (pdf)
- April 11, 2023 Town Council Study Session - Schematic Design Wrap Up.pdf (11.8 MB) (pdf)
- Downtown Master Plan Catalyst Project - Final Schematic Design July 28 2023 (7.81 MB) (pdf)
Who's Listening
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Maintenance Services Director
DCPhone (925) 314-3434 Email dcasteel@danville.ca.gov